How to Write a Press Release About an Art Book
You've washed it—you're landed your first solo art bear witness! Congratulations, that's a real achievement in the career of any artist. Now information technology's up to you to make sure it's a success by getting potential collectors through the door.
One of the best ways to do this is past writing a printing release about your evidence and sending it out to local media. Many artists outsource the writing of press releases to freelance writers, just if you want to salvage a little money, y'all could take a go at writing your own.
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The words "press release" sound intimidating, simply really all y'all're doing it letting the earth know you've got an exhibition then they can show up and be amazed.
Journalists are used to seeing notices about events and news items in a specific format (the "press release" format), so to stand up the best chance of getting written upwards you'll need to follow that format. Here'south how to do it:
1. Specify the date of the release
At the pinnacle of your page, write either "FOR Immediate RELEASE" or "FOR RELEASE ON [date]" if you don't desire people knowing about the exhibition until afterward a certain appointment. This lets the journalist know it's OK for them to write about your exhibition.
two. Provide contact details
Underneath, write your name, your website, local address, email and phone number, followed by today's date. This lets the announcer know who has sent them the release and how they can contact you for more information.
3. Create an angle
When journalists are deciding which local events to write near, they look through the printing releases and choose events that have an interesting story behind them. When writing your release, y'all're not just telling them almost an event, only giving them a story idea for an article.
Call up about your exhibition—does it have an unusual theme? What inspired your piece of work? Have you collaborated with another creative person? Is your exhibition in a unique location or presented in an interesting way? Is your exhibition part of a local festival or international movement?
Here are some ideas for angles for a printing release:
An artist taking inspiration from local environment/wild fauna—exhibition is a reflection of the local natural world
An interesting collaboration between a sculptor and a contemporary cellist, where the sculptor has created forms based on the feelings invoked past the music.
An creative person created a serial of painting on the backs of packing crates salvaged from a local yard that has gone out of business.
iv: Write a catchy headline
At present that y'all've decided on the angle, come up with a headline that expresses it. Think of newspaper headlines—they use every bit few words every bit possible to convey an interesting idea. Use all caps and centre your headline on the folio.
Here are some examples of how to write a headline for the ideas above:
WILD TOWNVILLE: LOCAL Artist PAINTS OUR Green PLACES
THE SHAPE OF MUSIC: SCULPTOR AND CELLIST COLLABORATE IN UNIQUE EXHIBITION
DISUSED CRATES GIVEN NEW LIFE BY Artist
5: Write your lead paragraph
After your heading paragraph, write 1-2 sentences in assuming that tell the journalist the who, what, where, how and why of you consequence. Don't worry nigh flowery linguistic communication—only write downwardly all the most important data.
For instance:
Stella Greer, a local watercolour artist, has a new exhibit at the Customs Arts Gallery from 12-25 May that celebrates that natural beauty of our surface area.
6: Flesh out the content
Now that the journalist understands what the release is about, it's time to requite them more information. Give a few details about your creative procedure, talk about how y'all met your collaborator, and give a few quotes about the meaning behind your work and what you think visitors will become out of the exhibition.
Journalists volition often pull sentences, quotes or whole paragraphs from the body of your release to employ in their articles, so make sure your writing is tight, interesting, and relevant to the angle of your press release.
Every bit a visual artist, it's besides a expert thought to include one picture of your work with the press release.
7: Add a call to action
The final paragraph of your release should be the "telephone call to action"—repeating the dates and details or your exhibition, inviting the journalist to contact your for more information, and giving your contact details again.
8: Proofread
Don't transport your release off to the media without having a trusted friend look it over for spelling and grammar mistakes.
9: Transport!
Send your release off to local media either past post or email. Follow upward with each media outlet a calendar week or so later on to come across if they received it and if they need more information or would like to schedule an interview. Practiced luck!
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Source: https://emptyeasel.com/2012/04/30/how-to-write-a-press-release-for-your-first-solo-art-show/
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